|
"The Only Thing You Have To Worry About
is Your Internet Connection."
The Internet/World-Wide Web have dramatically changed the business world.
At Sells, we use the web as a versatile tool, used daily to
improve the ways we work.
Direct communication is today's paradigm. Get the information you need,
when you need it, no barriers. Every day we are building new tools to
help us and our customers communicate, helping them stay on top of their
print projects.
Digital Tools such as... on-line pre-flighting, web-based project management,
project status reporting, on-line inventory systems, custom data management
systems, our extensive intranet system.
With your internet connection and Sells' Digital Tools you are in control!
|
 |
|
| |
Print Management Systems
The Ace Hardware Coupon Calendar Project.
This imprint project was primarily handled by Sells staff. Ace Hardware did provide
artwork for the calendar and marketing efforts.
Multiple Sells-built web sites were
used in this project, with various access levels for Ace and the Sells management,
production, and Digital Products staffs.
Sells:
- built an order management web site to collect dealer orders.
- managed data collection
- processed the imprint and order data
- printed over 1600 calendar variations
- shipped and tracked the orders globally
- provided billing data to Ace Hardware
The ordering web site allowed dealers to easily repeat their order from the previous year,
edit data from a previous order, create a new imprint design, even spread their order
over multiple stores.
Through a project management web site, Sells was able to provide real-time statistics
as the project progressed. Additional marketing efforts were then added by Ace during
the project. Using data from previous years, this marketing was targeted at dealers
most likely to place orders.
Using several custom Sells Digital Tools™, a huge amount of imprint data was flowed
into our Computer-to-Plate system with no errors. Minimal overhead time was required through the
pre-press and printing parts of the project even though there were over 1600 variations.
Additional Sells Digital Tools™ were used to guide the orders through our bindery,
making sure the many printing and packaging configurations were exactly what was ordered. The
orders generally shipped same day as binding, with a minimum of handling.
Once packages shipped, tracking information was available through a web site so any problems could
be resolved quickly. Both UPS, FedEX, and truck freight data were collected.
Ace Hardware required detailed accounting data so they could bill participating dealers in
this program. This information was easily exported from databases, that had been driving the
various project web sites, according to the formats Ace preferred.
|
|
Ace Hardware
.. a turnkey print project
Deere
.. a partnership project
Gift Creations Concepts
.. multiple customizations
|
|
